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Personalized packaging trends


"For a long time, the common practice of companies and brand owners is to enter product packaging and design after the marketing work is completed. Now they finally understand that this approach is not correct, because the packaging itself is also part of the brand." Right now, personalization Packaging has achieved rapid development around the world, and it has converged into a torrent.



Under the background of the new retail era, brand owners and third-party platforms have spared no effort to explore and meet the needs of personalized needs, bringing new markets and new business opportunities for personalized printing and packaging. Taking Alibaba Taobao as an example, customized merchants and products have covered more than 100 first-level industries; on Tmall, the product customization model has been applied in more than 4 industries and 28 brands. Ali has a clear direction in promoting C2B customization business, and hopes to choose printing and packaging customization as an important entry point for the customization business. The reason why personalized packaging has become more and more packaging trend, the reasons can be roughly summarized as follows:


First, consumer needs have changed. According to a market survey for Chinese consumers, one-third of consumers believe that packaging will affect their decision to buy; half of consumers believe that attractive packaging will prompt them to buy new products, or even make new products. Packing pays a higher price. "Nowadays, the needs of millennials and online consumers have changed a lot. They want to see products that have a certain connection with them, and hope that the products they buy reflect their personal values, so product packaging needs to be personalized."

Second, safety and brand protection, tracking and tracing are also an important aspect of the rapid development of personalized packaging because everyone wants to take measures to protect their products and maintain brand image. "And HP Indigo can provide the corresponding technology to achieve this kind of protection, which could not be achieved in the previous mass production model.


Third, the need for sustainable development. Through personalized packaging, waste and inventory can be reduced, and products that can be recycled and reused can be produced. On the one hand, printing factories can reduce costs; on the other hand, the government and environmental protection organizations are also happy to see such efforts to protect the environment.



Building 6, 201 Baofa Jewelry Industrial Park Center, Shunde District, Foshan City, Guangdong Province

 

86+133 3642 1449 、86+133 6035 0547

 

sales@doitpack.com

 

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ADDRESS

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#201-2,301-4, Bldg.6, Baofa Jewelry Industrial Center Feicui road Lunjiao street Shunde District Foshan City Guangdong, China

CONTACT

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Tel  86+133 3642 1449

Tel  86+133 6035 0547

 

Website  www.doitpack.com

 

Email  sales@doitpack.com

Wechat offical account AND Wechat customer service

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Copyright ©Doit (GD) Packaging Technology Co., LTD. All Rights Reserved Guangdong ICP123456789-9 POWER BY:YUNKU.COOL 

Copyright ©Doit (GD) Packaging Technology Co., LTD. All Rights Reserved Guangdong ICP123456789-9 POWER BY:YUNKU.COOL 

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