Guangdong Demeter Packaging Technology Co., LTD. (hereinafter referred to as "Demeter") may not be familiar to insiders. The company, which was founded only one year ago, contains huge energy. The two founders have been deeply engaged in the traditional packaging plate-making industry for many years, and they are determined to enter the emerging field of flexible packaging digital printing with extraordinary courage and courage. Recently, the reporter had the honor to interview One of the founders of Demeter Chai Zhengrong, listen to her tell the story of Demeter and digital printing.
Demeter, Just do it!
Prior to the establishment of Demeter, Zhengrong chai and partners in the packaging plate industry for more than 20 years, mainly serving traditional flexible packaging printing factories at home and abroad and some gravure plate factories in the Pearl River Delta. They know the pain point of the traditional flexible packaging industry, "small batch orders for the traditional flexible packaging plant, time and energy consumption is not profitable, but also have to serve the brand, because once give up small orders, will lose the big order behind." "For brands, problems such as high-quality proofing of new packaging design, printing of new product promotion packaging, printing of customized packaging and inventory overhang have not been effectively solved." As customer feedback about these pain points increased, the two founders began searching for solutions.
They were first introduced to the HP Indigo 20000 digital press at a show in March 2019. When they saw the incredible small-volume, customized applications of digital printing on flexible packaging, they all agreed that this was the solution they were looking for! After one month of internal discussion and market research, the purchase agreement was signed in April of the same year, Demeter was established in June, and the equipment entered the factory in August... Demeter officially opened a new journey of flexible packaging digital printing.
Demeter's bright, spacious office space
From the first understanding of flexible packaging digital printing, to the purchase of equipment, and then to the establishment of Demeter, the two founders' decision-making power and action is amazing! "Just do it! That's what we wanted to do, so we named the company DOIT. "If you take action first, you will get closer to your dream as long as you make as much effort as others," Chai recalled
Open in the "office" in the whole process of digital soft package factory
As determined by the two founders at the beginning of their business, they have devoted 200% of their energy and enthusiasm to digital printing, whether it is plant site selection, equipment selection or team building.
Demeter is located in an industrial park in Shunde district, Foshan city, Guangdong Province, where the buildings look like office buildings. "Every friend who visits Demeter is surprised to say, 'Your factory is in an office building!'" Chai Zhengrong smiled. Indeed, compared with the traditional gravure printing machine, HP Indigo 20000 occupies a small space, stable operation, no solvent emissions, plus Chai Zhengrong in order to create the whole process of digital printing factory, supporting the ultra short axis digital special solvent compounding machine, and specially tailored for HP Indigo 20000 bag making machine, at the same time to create a dust-free workshop, The whole production process is safe and environmentally friendly. You can see, can open in the "office", Demeter is very confident.
HP Indigo 20000 digital printer
Hardware and software to grasp both hands, both hands must be hard. At the beginning of its establishment, Demeter set up the only flexible packaging digital printing production line of "digital printing + solvent-free compound + small batch bag-making" in China, and worked hard to build a talent team. "Sophisticated equipment is the basis of high efficiency and high quality production, but people are the first productive force to do the process, technology and products, so we agreed that we must build a strong technical team." Chai Zhengrong told reporters, "especially for flexible packaging digital printing, for flexible packaging process complex, digital printing orders small and miscellaneous and changeable characteristics, only a quick response, give reasonable material and process suggestions, in order to let customers rest assured cooperation.
To this end, Demeter set up a color management team and a technology research and development team to integrate pre-press design and production processes. It is worth mentioning that the main members of the color management team are the technical backbone of the original plate making company, with very rich experience in color management.
Corner of Demeter's workshop
After six months of running-in, di mitt "pre-press design to digital printing, fast composite - packing bag - finished product delivery" integration of the whole process of production pattern basic forming, can according to the traditional flexible packaging printing plant and brand business needs, provide proofing membrane (digital printing only) or volume membrane (printing + compound) or finished products (printing + composite bag +), no minimum quantity limit, The aging period is 1~7 days. To know the traditional gravure printing, only intaglio production takes 7 days, but in the same time, Demeter can "printing + compounding + bagging" the finished product to the customer hands!
Automatic packaging machine for compound film rolling without bag making
Eight edge-sealing bag
Four edge-sealing bag
Triangle sealing bag
The sealing bag
In addition to the short delivery time, in terms of short single cost, HP Indigo 20000 can realize the synchronous printing of multiple types and sections. At present, the cost of a single product printing about 500 meters of film material in the case of balancing off gravure and printing labor costs is absolutely superior to that of traditional gravure printing!
No business department, win-win cooperation with traditional soft package factory
In fact, Demeter is not the first domestic enterprise involved in flexible packaging digital printing, there are many pioneers before it entered, in such a situation, Demeter has not been affected, but adhere to their own way, focusing on the current market demand and their own market resources to do market layout and expansion.
Market resources are Demeter's biggest advantage. "We have accumulated a lot of flexible packaging printing plants in the traditional plate-making industry. These printing plants were the largest customer group of plate-making companies and are now Demeter's main customer group." Chai Zhengrong said, "Demeter can help them solve the pain point of small batch orders, so as to enhance the stickiness between them and brand owners."
According to Chai Zhengrong, during the epidemic, customers of traditional printing factories had a small batch of mask packaging that needed to be produced within 3 days. After receiving the order, Demeter fulfilled expectations and successfully completed delivery, helping customers solve their urgent needs. As a result of solving this small order, the customer later received a large order of 2 million packages from the same mask factory. During the epidemic period, Demeter cooperated with traditional flexible packaging factories and mask factories to complete countless digital proofing, approval of finished products, confirmation, mass production and customer delivery. The average delivery time of finished product samples was two days, which moved customers.
Digital printing mask packaging
"We hope to establish a win-win cooperation with the traditional flexible packaging printing plant ecology, so we do not set up business departments, most of the cooperative brands are recommended by our customers that is the traditional flexible packaging printing plant." Chai Zhengrong sincerely said, "we do not have the traditional flexible packaging printing plant background, one mind only do flexible packaging digital printing business, so customers can rest assured to order to us." Through this business model, at present, Demeter cooperation with the traditional printing factory peer customers have hundreds of, although they are proofing small orders, but through digital printing to meet the needs of end customers, a little makes a mica, quantity to quality change has a process.
Demeter was founded to solve the industry pain points, is truly market-oriented demand. "Traditional printing and digital printing similar wholesale and retail, both are indispensable, through retail digital printing to meet the brand business small batch, diversified production needs, can help the traditional flexible packaging factory really achieve mass production, the combination of the two, to meet the full range of market demand." It is based on this, more and more traditional flexible packaging factories take the initiative to find them, willing to deliver a trust.
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